Private Club Spa Trends

Harbour Ridge Yacht & Country Club Spa

Spa Operations within Private Clubs continue to evolve, grow in popularity and become integrated into the new “Club Wellness lifestyle”. Following are the trends in the private club spas including the size and scope of spa facilities, spa services offered, and spa performance.

Treatment Rooms- Among private clubs, 80% report having spas with four or fewer rooms, with 45% only offering one treatment room. It would appear that for most private club fitness centers, spa facilities are still more of an afterthought amenity rather than a potential profit center than can enrich member lives and generate incremental revenues.

According to the International Spa Association (ISPA) the average spa in the U.S. has 6.6 treatment rooms

Treatment Room Occupancy- Treatment room occupancy is one of the most important KPI’s for predicting the revenue and profit potential for a spa. Among the private clubs, 40% report occupancy levels under 30%, while approximately 23% report having occupancy levels that exceed 60%. Empirical data from the spa industry indicates that a profitable spa needs to operate at above 50% occupancy and preferably above 60% occupancy. The largest spas, those with over 8 rooms or more, can generate high occupancy levels (80% have over 60% occupancy levels) while smaller spas, especially those with a single room, have occupancy levels under 20%. This difference in occupancy levels might be related to the management of these areas, with larger spas having a professional director for the spa while smaller spas (less than four rooms) are left under the direction of a non-spa professional such as a fitness director.

Types of Services Offered by Private Club Spas- Massage is the most popular spa service with 87% of private club fitness centers reporting they offer massage. Facial and body treatments are the second most popular with 40% of clubs indicating they offer these two services. When the data of services offered by private club fitness centers are compared to the data from the general spa industry, the trends are similar. In both general spas and private club based spas, massage, facials, pedicures and manicures are the most popular, while more esoteric services such as medical–based treatments (e.g., Botox) and acupuncture are not very popular. It should be noted that private club based spas, in particular, the larger spas, are more likely to offer medical-based spa treatments than the typical spa.

Pricing Practices for Private Club Spa Services- For the three primary services offered by private club spas (massage, facials and body treatments), more than 50% of the clubs report they charge over $75 for a single session. For manicures and pedicures, the pricing varies with a range of $31 to $50 the most popular price point.

Average Spa Revenue based on the Number of Treatment Rooms- The private club data clearly shows the revenue upside of offering a spa with at least five treatment rooms. Spas with five to eight rooms generate 2.5x more revenue than those with two to four and generate 7x more revenue than those with one treatment room. For spas with greater than eight rooms, the additional revenue can be 10x to 16x more than a spa that offers four or fewer treatment rooms. Depending on the number of treatment rooms, the average revenue per treatment room in a private club spa ranges from $63,000 to $112,000 per room.

Other Spa Trends

Integration is Key!- Spas within private clubs have a unique opportunity to provide the key integration with other wellness modalities that are leading to the following trends:

 

Integration of Massage and Fitness Programming- The success of specialty fitness training: golf and tennis fitness programs, corrective exercise, and physical therapy, are referring and integrating massage as an important element of member programming. Massage is positioned as an important “recovery” element of member’s fitness program rather than a luxury.

 

Massage and spa services bundled- Once a spa culture is established by the club, there is a trend towards bundled services, members coming in for more than one service and trying other menu items along with the traditional massage (i.e., adding on a facial, body treatment, etc)

 

Out Reach Programs that Integrate Spa and Wellness programming in other areas of the club- Chair massage, reflexology, and stretching techniques to golf tennis and even bridge/card room areas within the club to provide education and visibility for the spa

 

Spa Events and Parties provide education along with a social element and boost member participation in services other than massage.

 

Multi-Purpose Treatment Rooms- With limited space, inclusion of “multi-purpose” rooms where couples massage, facials, and wet treatments may be performed is a trend for private club spas. These rooms range from 120-150 square feet. Couples rooms are a bit larger, ranging from 150 to 200 square feet.

 

Importance of a Spa Lounge- The addition of a spacious and well appointed lounge or relaxation area within the spa is a growing trends as private clubs move away from the massage room as an afterthought concept, to creating a comprehensive spa experience for members.

Dining at Harbour Ridge Yacht & Country Club

At Harbour Ridge, we make dining an unforgettable experience. Our residents and their guests can choose from several dining options to fit their mood and occasion. Our Palm City based country club puts forth an exemplary effort in providing wonderful service and delightful cuisines.

Dining at Harbour Ridge is focused solely on the diners experience. Our talented chefs hand-craft heart-warming meals in the state-of-the-art kitchens on a daily basis. No matter what you may be in the mood for you'll find it at Harbour Ridge. You can dine formally or casually at our list of dining venues.

Residents and guests can choose from any of our excellent venues such as The Grille Room, The Grille Lounge, Riverview and The Dockside Pavilion. Each dining experience is sure to leave you with a memorable experience and counting down your next cuisine at Harbour Ridge Yacht & Country Club. There's much more to enjoy than golf and tennis. The amenities are endless at our Treasure Coast country club.

Stretch Zone at Harbour Ridge Yacht & Country Club

At Harbour Ridge, we always have a keen eye on cutting-edge fitness trends. Our pristine country club located in Palm City, Florida offers an array of fitness programs to accommodate our residents and their guests. Harbour Ridge Yacht & Country Club now offers Stretch Zone, an exciting new #fitness program geared towards invigorating the body and priming it for peak athletic functionality

Stretch Zone is a revolutionary program for certified and licensed practitioners. It incorporates stabilization and isolation with rhythmic stretching. The primary goal of Stretch Zone specialists is achieving a full range of motion in stretch reflex. Stretch Zone practitioners achieve this goal and more by facilitating a unique system of modalities including the use of Stretch Zone tables.

Each Stretch Zone certified practitioner receives extensive training through the Stretch Zone Institute for optimal client results. This program was designed specifically for the elite athletic trainers, massage therapists and a full range of body practitioners to offer enhanced services to their distinct client base. Stretch Zone Program will help you stretch back the years and revitalize your body. This new and exciting fitness program will help you reduce stress, increase muscle relaxation, enhance athletic skills and improve muscle imbalances.

Get more information about this highly beneficial program offered exclusively to our Harbour Ridge residents and how it can improve your health.

Life at Harbour Ridge - Florida Country Club

Welcome the New Year with open arms and high expectations. With the passing of the New Year comes a long list of well intended resolutes. Many people aspire to lose weight, to become more active, spend more time with loved ones and the list goes on and on. We thought we'd offer up a lighter approach for your New Year resolutions. How about more time on the green or longer hours at the waterfront? Less time taming life and more time living it.

At Harbour Ridge our residents can take in the many benefits of life at Harbour Ridge. The sheer beauty of our grounds is enough to capture your heart. Our approach to infusing the beauty of nature with our residents favorite past times is what makes Harbour Ridge so unique. At Harbour RIdge a friendly round of golf becomes much more as the refreshing framework of our championship courses reinvigorates your passion for the game. Our tranquil waterfront captivates even the most traveled captains as members take in the warmth of dockside lounging.

Our private gated country club community offers golf, yachting and tennis for members and their guest to enjoy. We are located in the heart of Treasure Coast in Palm City, Florida. You can experience the beauty of Harbour Ridge Yacht & Country Club first hand. Plan your trip today and be our guest.

Treasure Coast Holiday Fun

It’s the last weekend before Christmas and the fun is just beginning! The Treasure Coast is a festive hub for holiday celebrations this time of year. The rich character of Palm City comes alive with the bright colorful lights displayed in neighborhoods across the city, like Harbour Ridge and the famous Copeland Christmas presentation. The joy of the holidays is spread from street to street. Many families focus on spending cherished time together and enjoying the traditions of the season. Make the most of these moments by creating new traditions for your family to remember for years to come.

With such a busy weekend approaching we thought it’d be merry to share a few Treasure Coast holiday to do’s with you. From music and caroling to dining and last minute shopping, be sure to fit some holiday cheer into the last two weeks of your year!

Christmas Dinner and Party: Permanent Affair Band. 5-10 p.m. Dec. 19. VFW Jensen Beach, 1805 N.E. Savannah Road, Jensen Beach. Tickets available in the canteen for non-members and guests at $9 donation.

Sea Turtle Holiday Celebration: 10 a.m. Dec. 20. Loggerhead Marinelife Center, 14200 U.S. 1, Juno Beach. 561-627-8280; rebeca.krogman@gmail.com.

Christmas Cantata – Three Gifts: 8:30 a.m. & 11:00 a.m. Dec. 21. Redeemer Lutheran Church and School, 2450 S.E. Ocean Blvd., Stuart. 772-286-0911.

Community Chanukah Celebration & Menorah Lighting: Celebrate the Festival of Lights. 3 p.m. Dec. 21. Kiwanis Park, Colorado Ave. & 5th St., Stuart. 772-288-0606; chabadmsl.com.

Florida Championship Golf Courses

Harbour Ridge Yacht & Country Club is home to two of Florida's most prestigious golf courses. Members and guests of the Harbour Ridge Golf Club can enjoy the championship courses created by the architectural genius of Pete and P.B. Dye, world-renowned Golf course designers. Our courses offer a rewarding and challenging experience. Whether you're a professional golfer with years of experience or a recreational golfer looking to relax, Harbour Ridge can open up a world of opportunities for you. Discover our beautiful courses dedicated exclusively to the Harbour Ridge community.

The Golden Marsh
The Golden Marsh course was designed to infuse the natural beauty of the landscape with the tranquility of the overall game. While enjoying the greens of The Golden Marsh experience take in the natural beauty of the design with challenging holes. Pete and P.B. Dye were able to integrate passion and performance into each element of design.


The River Ridge Course
The River Ridge Course is known for hosting several rounds of USGA & the U.S. Open. This course highlights extreme slope ratings and currently holds some of the highest ratings in the state of Florida. Like The Golden Marsh, River Ridge is accented by the natural beauty of the area featuring the tropical charm of the Treasure Coast. 

Two Must Haves for Florida Golf in the Fall

With the changing of the leaves and the briskness in the air it's safe to say that Fall has definitely arrived in Florida. So how does this change in the weather affect Florida's most beloved sport? Apparently not much depending on which region of Florida you reside in. Northern golf aficionados travel thousands of miles in the fall and winter season to avoid the snow-driven climate of the NorthEast and embrace the cool sun-filled days of the South. Some players believe that the fall is the best time to enjoy the best golf communities in Florida and take advantage of the perfect weather. Check out our two must-haves for Florida Golf in the Fall:

1- Golf Gloves Golf gloves are perfect for keeping your hands warm and your mind focused on the game. They're available in several different colors and materials to suit your liking. We recommend keeping a pair in your golf bag to outsmart Florida's unpredictable weather patterns.

2-Golf Vests These vests have been fine tuned from their big, bulky predecessors. Companies have taken on the task of keeping golfers warm without intruding on the functionality of their game. Winter golf vests have become very popular over the years and range between price points of  $140-$300. Check out these dapper golf vests to keep you all bundled up!

Be sure to stop in to the Harbour Ridge Golf Shop for your golf needs in every season!