Friday, March 6, 2015

Tennis is Growing in Popularity


The Tennis Industry Association which is the sport’s promotional organization just released the latest statistics which show that tennis is the only traditional activity in the top ten of sports and activities that can show a growth in participation.  Tennis has added 658,000 players in the last year with overall participation reaching 17.7 million.  The all-important frequent player category accounts for 30%.

Expenditure on tennis was $5.5 million which was up 5% from the previous year.  The reasons for growth include a great workout in a short time frame, the social aspect of doubles play which accounts for most club tennis, relative low startup cost compared to say golf and vastly improved instruction.  A USTA initiative “Try Tennis Free” has been attracting new adult players and encouraging lapsed players to return to the game.  All in all the future is looking very bright for further increases in tennis participation.

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